Lesson 1 of 2 · 10 minutes
Ethical marketing & listings
Honest, specific descriptions build trust with families and commissioners.
Avoid cure claims
Don't claim to treat or fix autism, ADHD, trauma or anxiety. Describe what happens in sessions and who delivers them.
Be specific
State qualifications precisely (body, level, year), session length, location, group size and what's included.
No invented proof
Never use fabricated testimonials or statistics. If you share feedback, get written consent and keep it verbatim.
Check your understanding
1. Which sentence is appropriate for a listing?
Take-away
Accurate beats impressive.